I help independent HVAC businesses get more jobs through Google, without relying on referrals to stay busy.
Most HVAC businesses have
nothing to fall back on
Most are built on word of mouth and repeat customers.
When work slows down, after winter, through a quiet patch, there's no way to switch enquiries back on.
Homeowners are searching for boiler repairs and replacements every single day. If you're not running search ads, you're invisible when that search happens.
Why this works for HVAC
You don't need hundreds of new customers. You need a handful of the right ones, at a cost that makes sense against what you earn.
That's the only question worth asking before anything goes live, do the numbers work for your business, at your margins, in your area. That's the first thing we figure out together.
We check the numbers first
There's no point spending money on ads if they won't pay for themselves. Before anything goes live, we work out:
- What your average job is worthA boiler installation, an emergency repair, a service contract. The number varies, and it changes what a sensible cost per lead looks like.
- What it would cost to bring in each enquiryIn most local HVAC markets, a qualified enquiry via Google Ads costs between £30 and £80. Against a £3,000 installation, that's not a cost, it's an acquisition fee that pays for itself on the first job.
- Whether the margin makes sense before we spendIf the numbers don't stack up, I'll tell you and we stop there. If they do, we build the campaign around them.
It's worked before
Spent £250. Booked £1,950 in work. One campaign, one landing page.
This wasn't an HVAC campaign. Before working specifically with HVAC businesses, I ran this for a local service business using the same one-campaign setup. I'm sharing it because the numbers are real, not to overclaim. The first thing we do together is run your own numbers to see if the same logic holds.
Most trades run tight margins. HVAC doesn't. That gap is exactly why the cost of bringing in a new customer makes sense in a way it wouldn't for a lower-value job.
Small client list.
Full attention.
I only take on a small number of businesses at a time so every campaign gets proper attention, not divided focus across twenty accounts.
Every week you get a single summary, spend, calls, cost per enquiry. No agency language. No unexplained charges. You see exactly what your money is doing.
If it's working, we keep going. If something isn't, I'll tell you before the next billing cycle, not in a monthly review call after the money's already gone.
Interested?
Drop me an email. We'll look at your numbers and work out whether it makes sense.
No sales pitch. Just a straight conversation.Just mention your average job value and your quietest months. That's all I need to get started.
Subhaan · HVAC Lead Generation · Based in the UK